The gTrend Teen Report answers the key challenges in marketing to today's teens.
- How can marketers reach a generation that is plugged in but tuned out?
- What are teens really thinking – and what are they likely to be thinking next?
- Why is technology so critical to teen social interaction and buying behavior?
The gTrend Teen report reveals the world as teens see and experience it today. For marketers seeking to connect with young consumers, the report does the following:
- Identifies 15 noteworthy trends that highlight the complex, evolving relationship between teens, technology and society. The report includes dozens of revealing quotes from teens describing the pressures and challenges they face.
- Takes you to the new marketing frontier. The report explores the role that technology plays in teen communication and social interaction. It also captures teens' growing desire for control and efficiency, and provides perspective on their often contradictory actions.
- Articulates the marketing implications of teen buying behavior by providing actionable insights and recommendations to companies targeting this constantly changing market.
The report's conclusions are based on qualitative and quantitative research and analysis with more than 1,000 teens across the country.
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